The role is on the Content Acquisition Team, part of the area responsible for the development and management of the Walmart Product Catalog. The acquisition of content includes all Product attributes including Images, Descriptions, Titles etc.
The role will be to lead a team and directly engage with the merchants across categories, to develop and execute a content strategy that supports the goals of each category. Develop, in collaboration with category merchant’s category product attribution needs that are specific to the category(s) and subcategories and Product types. The attributes need to be aligned to what the category believes are necessary to effectively merchandise products. Become a product content/attribute expert utilizing external and internal resources to be a highly effective consultant to our business.
Implement and execute the category style guides, attribute validation procedures and rules.
This role will be responsible for consistency of engagement across categories. Success will be measured on a quarterly basis against quality of the data in the Walmart Catalog and individual project business outcomes that are executed within the quarter.
Develop and use a consistent reporting model to show the value the content team is bringing to the category(s), this need to be aligned to merchandising KPIs and improving P&L performance
Become an expert in the use of the tools the team uses, including but not limited to Omniture, Thoughtspot, Content Quality tools, DSS reports, the process to rank content sources, Supplier Center, the Content ingestion tool, Google Trends, Taxonomy tool and the ability to analyze data that is not always easily extracted.
Be able to provide consistent support to the merchants to help debug and rectify process and facilitate technical issues that may not always fall solely in your role
Educate and hold suppliers accountable to provide Walmart with the best possible product information that meets our quality requirements.
This position will also be expected to onboard new team members, mentor & train them in the use of the tools. provide leadership to the team and ensure the success of individual team members
Be a content expert, understand all the various types of product attribution and content and which content types will have the most impact on product performance.
Understand the way the Walmart Catalog works, how products are categorized, how website facets are managed and how internal product hierarchies and managed.
Develop and maintain relationships with the category merchants at all levels in the organization. The expectation is that this role be invited to attend Category Strategy meetings and add value as a content expert and consultant.
Be able to work in a true matrix organization while being a mentor to all team members.
Stay abreast of latest developments, best practices and competitive intelligence in product content.
- Bachelor of Science and 6 years' technical program management experience OR 10 years' technical program management experience.
Additional Preferred Qualifications
Develop and retain relationships
Excellent Communication skills
Work in a matrix, influence without authority
Attention to detail, persistent drive to understand details of process, tools
Process development and implementation
Ability to help merchants and suppliers understand technical and process related concepts
Knowledge of Product attribution, Product Content, Product page optimization.
Bachelor's degree in Marketing, Information Technology or related field and 4 years’ experience in Marketing, Merchandising or information technology within the past 10 years OR
7 years’ experience in Marketing, Retail Merchandising, Information technology or related field within the past 10 years OR Master's degree in Marketing, Retail, Information Technology or related field and 2 years’ experience in Marketing, Merchandising or related field within the past 10 years.
Demonstrated experience in, and Knowledge of Product attribution and Consumer facing Content
Additional Preferred Qualifications
2+ Years’ Experience in strategic planning and strategy implementation.
Experience in Design, Customer Experience, Data Analytics & Visualization.
Experience with a Supplier to Walmart or Agency in a role related to Item Setup, Product attribution
What started small, with a single discount store and the simple idea of selling more for less, has grown over the last 50 years into the largest retailer in the world. Each week, over 260 million customers and members visit our 11,695 stores under 59 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 revenue of $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. It's all part of our unwavering commitment to creating opportunities and bringing value to customers and communities around the world.