Marketing SQL Analyst

  • Arkansas Center for Data Sciences
  • Little Rock, AR, USA
  • 03/23/2022
Full time Information Technology

Job Description

Arkansas Center for Data Sciences (ACDS) is helping WEHCO Media hire a Marketing SQL Analyst in Little Rock

About the Employer: WEHCO Media, parent company of the Arkansas Democrat-Gazette and additional media properties across multiple states, is searching for a Data Analyst to join our fast-growing team.

Using data driven solutions, the Data Analyst will be responsible for maintaining internal business intelligence, metrics, reporting, and modeling of data to support the organization. The Data Analyst will work hand in hand with business, technology, circulation, sales acquisition, and retention teams to help surface and guide new strategies related to subscription growth by providing meaningful analysis to drive business decisions.


  • Use modern testing methodologies for measuring success across acquisition channels via multivariate campaign testing, funnel visualization, conversion tracking.
  • A strong understanding of persona-based modeling and statistical modeling.
  • Perform ad-hoc data queries and data analysis and present results to all levels of management
  • Experience with SQL and various relational databases
  • Assemble findings and be able to isolate trends, present at an executive level, and work with teams on further execution of strategies.
  • Advanced experience with analytic tools including Google Analytics, Google Analytic eCommerce.
  • Total understanding of the purchase funnel and how to effectively track attribution over multiple channels. 

What's a successful candidate look like?

  • 3-5 years working in data marketing or business intelligence analytics
  • Experience working with marketing teams with a concentration in eCommerce
  • Technical expertise regarding data models, managing data pipelines, database design and development, data mining and segmentation techniques
  • Proficient with Javascript, CSS, HTML
  • Experience working with multiple data formats (SQL, CSV, JSON, XML, etc.)
  • Strong Understanding of analytics tools such as Google Analytics
  • Experience working in business intelligence suites such as Tableau
  • A general love for news and media is a plus


  • Ability to work in the United States without a current or future need for sponsorship
  • Ability to work onsite at office in Little Rock, remote opportunity possible 

What's an Apprenticeship? An apprenticeship is a full time position with a focus on learning! During your first year of employment, you are guaranteed formal training, a mentor, and a pay raise! Employers who have committed to the apprenticeship model for hiring are committing to building you and your career. You're encouraged to apply even if your experience doesn't precisely match the job description. Apprenticeship positions welcome diverse applicants who are looking to grow their career in IT! 

How does the interview process work? We want to get to know you! ACDS will conduct an initial phone interview and knowledge assessment. If your skills and interest match with the employer's needs, we'll share your resume or ask you to apply directly with them. After that, the employers will continue with their recruiting and interview process. If you are a match, an offer will be made for you to get started in your new apprenticeship role! We'll be here to make sure your apprenticeship year goes smoothly and that you are set up for career growth and success!

Meet the team and join an upcoming virtual webinars via zoom; dates and details on our events page

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